Pacing: The Hidden Variable in Itinerary Personalization
Travelers rarely complain about the wrong museum. They complain about the day that was one stop too long.
Field Notes · Route & Itinerary Science
Every itinerary that falls apart on day two was already infeasible on day zero. Here is how to see the math hiding inside an ordinary trip plan.

Here is a day we were once asked to look at. Day two of a five-day family trip based in Santa Fe, two parents and children aged six and ten, printed in a handsome proposal:
It reads beautifully. Nothing in it is outlandish. And it could not have happened as written, because the trip fell on a Tuesday.
This article takes that day apart, writes it down the way an operations researcher would, and puts it back together. The goal isn’t to turn tour designers into mathematicians. It’s to show that “the itinerary didn’t work” almost always means “the itinerary broke a constraint nobody wrote down.”
Run the day against reality and here’s what happens. The drive to the cliff site takes 80 minutes door to door, not the 70 the map promised, so the family arrives at 9:20. They leave at 11:20 and reach the village at noon. The café is closed on Tuesdays, so lunch is gas-station sandwiches. At the hot springs, soaks start only on even hours, so they wait 75 minutes for the 2:00 PM slot. By the time they’re back in the village at 4:00, the potter’s last appointment, which had to start by 1:00, is long gone. A six-year-old has spent nearly four hours in the car.
Each failure maps to a distinct type of constraint:
| What happened | What it really was | Constraint type |
|---|---|---|
| Arrived 20 minutes late at the first stop | Map time is not door-to-door time | Travel-time matrix, realistic and time-of-day aware |
| Café closed | Opening hours vary by weekday | Time window, indexed by day of week |
| 75 minutes waiting at the springs | Entry only at fixed slot starts | Discrete start times (slot capacity) |
| Missed the potter | Appointments must start between 10:00 and 1:00 | Time window plus a booking requirement |
| A melted-down six-year-old by 3 PM | 230 minutes of driving, no downtime | Pacing, a soft constraint |
The proposal had been sold on 200 minutes of driving, the sum of the map estimates. The real figure was 230. That 15% gap is typical of what you find when you rebuild legs from parking, walking and loading time rather than from a map line.
A constraint model has four parts. Naming them is most of the value.
Decision variables are the choices: which candidate stops to include, in what order, and at what time each one starts.
Hard constraints are the rules a plan cannot break:
Soft constraints are preferences, each with a penalty weight. For this family:
| Soft constraint | Penalty |
|---|---|
| Driving beyond 150 minutes in a day | 1 point per 10 extra minutes |
| Lunch starting outside 11:30–1:00 | 2 points per 15 minutes outside |
| No 60-minute downtime block before dinner | 3 points |
| Soak before the dusty walk rather than after | 2 points |
The objective is the total value of the stops included, minus penalties. For this family’s stated priorities, the cliff site is worth 10 points, the hot springs 8, the potter 6, a sit-down lunch 3 and a picnic 2.
If this sounds familiar, it’s because it’s a known problem class. When every stop must be visited, it’s a traveling salesman problem with time windows. When you choose which stops to include under a time budget, it’s an orienteering problem. Across several days it becomes a team orienteering problem with time windows, with each day playing the role of one “team member.” Decades of operations research apply directly.
With the model written down, here is the door-to-door travel matrix in minutes (map estimate, then realistic):
Leave at 8:00 and arrive at the cliff site at 9:20. Visit until 11:05, since the value curve for a six-year-old flattens after about 90 minutes. Reach the village at 11:45 and see the potter from 11:45 to 12:45, inside her window. Pick up a picnic from the village grocery, eat until 1:20, then drive to the springs, arriving at 1:50 for the 2:00 slot. Soak until 3:30 and be back at the hotel at 4:30, with ninety minutes of downtime before dinner.
It’s feasible. Driving is 210 minutes, which earns 6 penalty points. Value is 26. Net score: 20.
Leave at 8:15 and spend the full two hours at the cliff site, from 9:35 to 11:35. Drive straight to the springs and have a sit-down lunch from 12:30 to 1:30 at a roadside diner nearby that opens daily. Take a short river walk, soak from 2:00 to 3:30, and be back by 4:30.
Day four’s route already passes through the village, so the potter fits there with a ten-minute detour and no new penalty.
| Plan A (as sold) | Plan B (reorder) | Plan C (move potter) | |
|---|---|---|---|
| Hard-constraint violations | 2, plus a 75-minute wait | 0 | 0 |
| Driving on Tuesday | 230 min (sold as 200) | 210 min | 195 min |
| Buffer before the 2:00 PM slot | none planned | 10 min | 30 min |
| Value points | n/a | 26 | 21 today, 6 on Thursday |
| Penalty points | n/a | 6.0 | 4.5 |
| Net score | infeasible | 20.0 | 22.5 |
Plan C wins, and not just on points. Look at the buffer row.
The drive from the hotel to the cliff site has a median of 80 minutes door to door. Add roadwork, a slow truck on the two-lane stretch and a full gravel lot, and the 80th percentile is about 90 minutes and the 95th about 105. Now replay each plan with a bad morning.
Under Plan B, a 10-minute delay pushes everything later, and the family reaches the springs at exactly 2:00. A 25-minute delay gets them there at 2:15. They miss the slot, wait until 4:00, and the day collapses. Under Plan C, a 25-minute delay simply trims the cliff visit or lunch. The 2:00 slot is never at risk.
Three rules follow:
Most itineraries are built greedily. You pick the anchor stop, then the nearest interesting thing, then lunch near that, and so on. Greedy construction can’t see that the potter belongs before lunch, or that she belongs on Thursday. It commits early and patches late.
A language model makes a different mistake. It is excellent at the parts of trip planning that are about language, such as understanding “we’d like one slow morning” or explaining why a day is shaped the way it is. It is unreliable at arithmetic over facts it doesn’t have, like a Tuesday closure or a slot rule. A fluent paragraph is not a feasibility check.
The architecture that works splits the labor three ways. The model captures intent and drafts candidates. A solver enforces hard constraints and ranks options on soft ones. An advisor makes the taste call. This is how we built Nova’s Route Engine, and it’s why its options arrive in an advisor’s proposal workflow as drafts with their trade-offs shown, not as finished answers.
On the computing side, at the scale of a single day with five to twelve candidate stops, constraint programming or mixed-integer methods solve to optimality in well under a second. For a ten-day trip with eighty candidates, local search methods such as large neighborhood search reach near-optimal plans in seconds. Compute is not the bottleneck. Data is.
A solver is only as truthful as its inputs. Before you optimize anything, make sure you have:
Gathering and reconciling these from supplier sheets, reservation systems and field notes is usually the largest single piece of work in a routing project. It’s the core of our travel data engineering service, and for most tour operators and DMCs it pays off even before any optimization runs, because the same data stops a lot of mistakes from being sold in the first place.
Pull ten itineraries you sold last season. For each day:
If more than one day in five breaks a hard constraint, you don’t have a content problem. You have a model problem. That’s good news, because model problems can be solved.
Questions
It can write a plausible day, and it is genuinely useful for understanding what a traveler wants. It is not reliable at checking a weekday closure, a slot-based entry or a realistic drive time, because those are facts and arithmetic it may not have. Use the model for intent and explanation, a solver for feasibility, and an advisor for the final call.
A hard constraint makes a plan impossible if broken, such as arriving after a studio's last appointment. A soft constraint makes a plan worse but still possible, such as lunch at 1:40 PM or an extra half hour in the car. Hard constraints filter plans; soft constraints rank them.
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