Baseline before we build
Every pilot opens with two to four weeks of measurement on the current process, or the same weeks a year earlier when seasonality makes a recent baseline misleading.
Work
Four pilots from the field: a walking-tour operator, a destination organization, a lodge collection and an offsite planner. Real problems, measured results, and no logos. Our clients' operations are theirs to talk about.

Our clients share things with us that their competitors would love to see: margins, supplier terms, cancellation patterns, the trails they are trying to protect. We keep all of it confidential, and that includes their names.
So each case study describes the client by type and region, leaves out anything that would identify them, and quotes people by role. Clients review their case study before we publish it. If you’d like to speak with someone we’ve worked with, ask us. Where a client is willing, we can arrange a reference call.
The numbers are pilot measurements, not promises. The rules we measure by sit just below the four case studies.
Case studies
Method
A pilot result is only as honest as its baseline. These are the rules every number on these pages follows.
Every pilot opens with two to four weeks of measurement on the current process, or the same weeks a year earlier when seasonality makes a recent baseline misleading.
We report medians across the pilot's working weeks, with the number of cases behind each figure. One great afternoon makes a story, not a statistic.
When there's enough volume, a slice of sessions or bookings runs without the change, so we can separate our effect from the season's.
If a comparison carries market noise, a small sample or a change we didn't make, the case study says so next to the number, not in a footnote nobody reads.
Related
Every engagement starts with a discovery call and, usually, a three-to-four-week Discovery Sprint in which we measure your baseline before proposing anything.