Predicting Cancellations Before They Happen
A cancellation score is only worth building if someone does something different on Tuesday because of it.
Field Notes · Topic
Data & Analytics
Predictive signals, preference data and supplier truth: the numbers underneath personalization and the habits that keep them honest.
First-Party Preference Profiles Travelers Actually Trust
A preference profile is a promise about what you will do with what a traveler tells you. Here is a design that keeps the promise small, visible and useful.
Shaping Shoulder-Season Demand With Predictive Signals
Discounting is what you do when you have run out of time. Predictive signals buy that time back. Here is how to spend it, week by week.
Supplier Truth: Content Mapping, Deduplication and the Data Behind Personalization
Before a recommender can know what a traveler wants, it has to know what actually exists. Here is how to turn five messy feeds into one true record per real-world thing.
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