Field Notes · Topic

Strategy & Trust

Evaluation, visibility, human oversight and responsible AI: the decisions that determine whether travelers trust what your software tells them.

Strategy & TrustOctober 6, 20267 min read

Assistants recommend what they can understand, verify and quote. Most independent travel brands give them remarkably little to work with.

Strategy & TrustSeptember 22, 20267 min read

The point of AI in an advisory business isn't fewer decisions by people. It's better ones, made sooner, with the busywork already done.

Strategy & TrustJuly 28, 20268 min read

A generated itinerary can be fluent, on-brand and impossible. Here is the protocol we run before any of them reach a traveler.

Strategy & TrustJuly 7, 20267 min read

A recommendation is a claim about the world at a particular time. Treat it that way, and most phantom venues never reach a traveler.

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